What platform should I use for my eCommerce needs?

Why we use and recommend Shopify to all of our clients.

When clients come to us for help with their eCommerce needs, one of the first questions we are asked is - "What platform should we use?" 

The short answer is that Shopify offers all the functionality you need. Whether you are a newcomer to the eCommerce world with no experience building web pages or eCommerce stores, or you are an experienced developer with a need to edit HTML, CSS and Java code directly.  

Shopify is filled with tools for launching a basic site within minutes, including hosting and purchasing the perfect domain name. It also offers all of the full-featured functionality of a robust eCommerce platform that will allow advanced store owners to fully customize their store experience.

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Developer access is easy and secure 

Best of all (from a site operations and development standpoint) is that Shopify provides store owners the ability to create Staff and Collaborator accounts that allow professional eCommerce developers all the access they need to create completely customized stores for the owners, without sacrificing security or transferring ownership of the store for development. As the store owner, you maintain complete control over your stores sensitive information (like payment information, transaction details, etc), while the developer has the ability to create advanced eCommerce solutions for the owner.

One of the most important reasons to use Shopify over any other eCommerce platform currently available is the ability to easily scale as you learn and grow. From your first product sale, to your first $100,000 revenue month, Shopify provides a simple to learn and use yet robust platform that is intuitive and easy to use.

When it comes to eCommerce platforms, we have yet to find a better out of the box solution than Shopify. 

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An easy to navigate Dashboard 

Shopify's Dashboard keeps critical information at your fingertips. From store navigation and sales numbers at a glance, to helpful suggestions for taking your store to the next level.

Premade Themes for your store 

With over 100 custom built themes in the Shopify theme store, getting started is quick and easy. Best of all, they are completely customizable, from the location of images and videos, to the display of products, descriptions and buttons throughout the site. All without any knowledge of coding or website building what-so-ever. 

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Ok, so Shopify is easy. But what's actually included?

The simple answer is, everything!
From the web hosting, to the payment processing. Even the most basic Shopify plan comes with literally everything you will need to starting selling your products immediately. 

Unlimited products
You are not restricted on the number of products you can sell in your Shopify store.

Unlimited bandwidth and online storage
You will not be charged based on how many online visitors go through your store or how many files or photos you upload.

Shopify point of sale
With Shopify point of sale (POS), you can sell in a physical store or pop-up setting. Shopify POS is an app for iOS and Android that lets you process orders and take payments in person. You can manage all aspects of your store from your Shopify admin, which you can access using any browser.

Online sales channels
You can use Shopify to sell online using a variety of sales channels. Sales channels include an online store, Facebook, and Pinterest. Each sales channel connects to Shopify, so you can easily keep track of your products, orders, and customers across all platforms.

Fraud analysis
When you use Shopify Payments, you automatically get a built-in fraud analysis feature. This feature flags orders that are potentially fraudulent and brings them to your attention. Resolving these issues quickly can help you avoid chargebacks and losses.

Manual order creation
You can create new orders and enter payment details right from your Shopify admin. For example, you can manually create an order that you took over the phone then email your customer a receipt with the full order details.

Discount codes
Offering discount codes can help build your customer base as well as give your existing customers an incentive to shop in your store. 

Staff accounts
Staff accounts allow your staff to complete basic admin tasks while restricting their access to sensitive information. Staff accounts also let you see updates and changes made by each staff member in your store's timeline.

When you sign up for a Shopify plan, you will automatically have an account for yourself with a username and a password. Depending on the plan you choose, you can create additional accounts for your staff members:

Overview dashboard
All plan levels offer the Overview dashboard, which highlights key analytics, including sales, orders, and online store visitor data.

Finance reports
You can view key financial information about your business using your finance reports. You can use the finances summary to see an overview of your sales, payments, and pending sales data. You can also view full finance reports to see more detail.

Customer support
If you have questions about your store or need help setting something up, then you can contact Shopify's Support team by phone, email, or chat.
Shopify offers 24/7 email and live chat support on all Shopify plans. If you are on the Basic Shopify plan or higher, then you also receive 24/7 phone support.

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Conclusion - Shopify is the total solution for your online store needs. 

Even though Shopify isn’t expensive by any standard (considering that it’s going to run your whole online business), there are even more affordable solutions out there, like Wix, for example.

Here, Shopify dominates completely. The platform is as easy-to-use as it gets, and even a complete beginner shouldn’t have any problems working with it. To add to that, with this entirely hassle-free solution, you can have a new online store launched in a matter of minutes (and we’re not exaggerating).

Shopify has full 24/7 customer support: telephone, chat, and email for all regardless of which plan you’re subscribed to. There’s also a whole knowledge base platform available, with answers to all the most frequently asked questions that users have had asked in the past.

To say it simply, Shopify offers everything you might need as an online store owner. You get full product and inventory management, with the handling of payments, taxes, the reporting of sales, and your e-commerce store is also completely optimized for search engines. But that’s not all; there are also offline solutions – you can use equipment and software delivered by Shopify in your physical store location. That way, you can keep all of your sales info in the same place. Extra handy!

"Shopify is really effective at providing you with a working online store solution that’s easy to set up, and then easy to use on a day-to-day basis" - Patti

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